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Bullish Market(ing): why natural light portraits are better.

More of my clients are seeing the wisdom in bucking the system.

For clients in the financial sector, traditional portraits (lit with strobe and set against a canvas background) have been the default setting for decades.  But in a crowded marketplace, a company’s natural light portraits can define their individuality.

More and more I am asked to capture the credibility and professionalism of traditional portraiture using natural light and a soft conference room background. And for some reason, a horizontal format lets personalities come shining through.

It’s more genuine and engaging to present executives in their natural habitat.

These portraits were taken for my longstanding client HarbourVest Global Private Equity Partners.  They were taken at a short break during their Board of Directors meeting.