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  • Welcome to my blog

    "I am a Boston-based commercial photographer and short film maker. This blog is a companion to my main website. Instead of simply offering up more photos, it is the place for behind-the-lens glimpses into campaigns, reflections on the photography/marketing industry, and a more expanded view of a shoot - not just the best image. Enjoy!"

Lately, I’ve been working with Search Fund Accelerator to re-brand their website and collateral.  SFA is a boutique Boston firm that trains and funds young aspiring entrepreneurs in their quest to own a company.

Naturally, most of the “searchers” spend their days in front of a computer.  They’re finding leads, analyzing financial data, and devising potential business plans.

So to portray the searchers in their natural habitat, they’re staring at screens.  I mean, there’s only so many ways to create this picture in a compelling way, right?  Well, that’s the challenge.

I guess the trick is to firstly shoot in a way that feels real.  Secondly, create an image which is as dynamic in it’s nature as the brainpower that you’re not seeing.

Here are some images of the searchers and their founder from last month’s shoot branding SFA as a company with grey matter and purpose.

Talk about a singular client…

I’ve been shooting the Cognex Corporation’s annual reports for over a dozen years now.  They’re campy affairs, pushing the boundaries of the genre and consistently garnering awards for their creativity and production.  They feature founder Dr. Bob Shillman, who we’ve shot in a Martha Stewart wig (in the “Martha Stewart Living Magazine” parody), in a fright wig (as Doc Brown in the “Back to the Future” parody), and now with bald pate in this year’s annual: the “Scanning for Love” dating-website parody.

Not your normal approach to corporate reports, but Dr. Bob isn’t your normal CEO.  His sense of humor is overshadowed only by his business acumen.  Naturally, the annuals display both.

To see the new report and more behind the scenes pictures from our photo-shoot at the Cognex headquarters, click here.

I know that running a $8B company is serious business, but once a year it’s really fun.

 

A Realization.

Last week, I was scouting an executive office space with a client for a corporate candid slice-of-life shoot in Boston.  As we were wrapping up, she shows me the last set of pictures done in her offices, with a different photographer.  This photographer had used dual strobes to light the scene: one on either side of the subject.  The people in the pictures looked like they were uncomfortable at best. Their faces poorly hid their discomfort, and they looked as though they had just been told to smile, whilst receiving a root canal.  Additionally, their props were placed in a neat and tidy way, looking decidedly staged.

It occurred to me that I take the photographic process for granted.  I generally don’t encounter subjects who look stiff or uncomfortable, even though I’m photographing people who don’t necessarily like to have their pictures taken.  There is a surprisingly simple explanation for this.  They don’t look uncomfortable because they don’t feel uncomfortable.  I only ask them to do the job they came to the office to do that day.  I’ll tell them: “Get together with your team and bring something you’re really working on.  But work on it here in the good light.”

When people look nervous, it’s often because they’re self-conscious.  They worry about how they appear.  They’re worried about making the picture look good so the company looks good.  In situations like this, I’ll pause for a moment and remind them how people who aren’t having their picture taken look: they sit back in their chairs, put arms on the table, they look other people in the eye.  In truth, as they listen to me explain these things, they’re usually sitting as I’ve just described, and I point this out to them.

I have found that using natural light to shoot these images helps ease subjects a great deal.  Team members aren’t as self-conscious as they are with the strobe lights; the rest of the office isn’t watching and those being photographed aren’t grimacing, waiting for the next bright flash.

So, the most successful shoots don’t look or feel like shoots at all.

The Proof is in the pudding.

These images were taken for Bulger Partners, a boutique, strategic, consulting company for the tech industry.  Bulger team members tend to be young, as well as innovative, collaborative types.  The offices have an open floor plan and people drift about, sharing ideas.  Their conference rooms are consistently filled with groups, collaborating and pondering.

To me, in the corporate world, the secret to good corporate candid photography is to make yourself part of the team and have the group work on an assignment they’re excited (and trained) to do.

Why is authenticity so important?

The images a business uses to represent itself encapsulates the personality of the company.  If the people portraying that message look awkward, the takeaway is that the business is not at home with its work.  If subjects look engaged, professional, and approachable, we embrace the message and include that company in our lives.

Who are these men?

This is my third year photographing the new searchers for Boston’s Search Fund Accelerator.  SFA is an innovative venture: it mentors and funds a handpicked group of young entrepreneurs in their quest to find a company to acquire, manage, and grow. It’s an amazing and rare opportunity.  The target company is usually family-owned and looking for an exit strategy.

Our portraits, then, are taken with the intent to portray these young men as professional, trustworthy, and approachable.  The message is: “I’ll take good care of your company”.

The SFA Brand

With this photography, we present the searchers as a team, branded in the SFA visual traditions we’ve already established (see previous SFA post).

Energy source

The searchers come from amazing backgrounds.  They’re Marine geospatial intelligence officers, rig drilling experts, investment bankers, world travelers, and company founders.  It’s like sharing the room with a huge ball of potential energy.

It’s no accident these portraits came out as successfully as they did.  To a man, the searchers were modest, earnest, and optimistic.   Maybe that’s what makes a good CEO.  It certainly made for a good photograph.