I’ve been working with Surface Oncology since its inception in 2016. I’ve photographed pretty much everyone who works there, either individually or in a candid work setting. I like to think of clients as friends, and the photographer/subject rapport has become an interesting part of their marketing.
Recruitment and self-worth.
We recently created a banner image for Surface’s recruitment site. Shot in their Kendall Square building, the banner celebrates the Surface community of scientists.
Surface is a burgeoning company in a competitive marketplace. To that end, they’re trying hard to recruit talented new people, and producing custom, individual portraits is a great way to show their employees that they’re valued.
Pulling it all together.
All good campaigns are cohesive. The banner compliments the fresh and friendly feel of the offices. The headshots are beautiful and understated, using the natural light in their lunch area. The candid working imagery, too, is accessible and bright. This look is the defining face of the company.
Lately, I’ve been working with Search Fund Accelerator to re-brand their website and collateral. SFA is a boutique Boston firm that trains and funds young aspiring entrepreneurs in their quest to own a company.
Naturally, most of the “searchers” spend their days in front of a computer. They’re finding leads, analyzing financial data, and devising potential business plans.
So to portray the searchers in their natural habitat, they’re staring at screens. I mean, there’s only so many ways to create this picture in a compelling way, right? Well, that’s the challenge.
I guess the trick is to firstly shoot in a way that feels real. Secondly, create an image which is as dynamic in its nature as the brainpower that you’re not seeing.
Here are some images of the searchers and their founder from last month’s shoot branding SFA as a company with grey matter and purpose.
Talk about a singular client…
I’ve been shooting the Cognex Corporation’s annual reports for over a dozen years now. They’re campy affairs, pushing the boundaries of the genre and consistently garnering awards for their creativity and production. They feature founder Dr. Bob Shillman, who we’ve shot in a Martha Stewart wig (in a “Martha Stewart Living Magazine” parody), in a fright wig (as Doc Brown in a “Back to the Future” parody), and now with bald pate in this year’s annual: the “Scanning for Love” dating-website parody.
Not your normal approach to corporate reports, but Dr. Bob isn’t your normal CEO. His sense of humor is overshadowed only by his business acumen. Naturally, the annuals display both.
To see the on-line version of the report, click here.
I know that running a $8B company is serious business, but once a year it’s really fun.