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Shooting Lifestyle Stock: an afternoon on Newbury Street


The way I figure it, you can approach a shoot two different ways: a well-planned effort by many focused people, each concentrating on a detail like wardrobe, makeup, locations, props, lighting, etc., (my usual mode of shooting) or guerilla-style, where you totally wing it.

This shoot is an example of the latter.  At the expense of production, we gain spontaneity and spirit – moving quickly and freely, keeping it light and fun.  We generated hundreds of great stock images, which you ordinarily could have found at Corbis (but the renowned stock house was just acquired by VCG and subsumed by Getty Images, so the photos will soon be incorporated into Getty’s site).